Digital Marketing

What is Digital Marketing ?

Digital Marketing is the process where we promote our business online by one or more digital forms like internet, SMS, emails, social media etc. In other words we can also define Digital Marketing as the use of Internet and other digital Platforms to support Marketing. The term Digital Marketing is also popularly known as "Online Marketing" or "Internet/Web Marketing".

Back to few decades, business consumers were influenced by offline media. While today more than half of the business we consume comes through digital channels. Digital Marketing provides many benefits other than traditional offline marketing like print advertisement like newsletters, billboards, newspaper ads, etc.


While browsing the internet, you may have seen certain kinds of advertisement popping up the screen. Advertisements for Company Promotion or Advertisement from different E-Commerce sites like Amazon, Flipkart, etc. These are nothing but form of Digital Marketing. Digital Advertisement also appears on Social Media Platform like Facebook, Twitter, Instagram, etc. Read about Social Media Marketing.

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Why Digital Marketing?

With the change and Evolution of Modern technologies, small and large businesses are doing everything they can to keep themselves in the top. Business Marketing strategies are getting evolved from tradition methods into digital, as Digital Marketing proves to be Easy, Cost effective and gives High Business Outcomes which results in greater business profit. People are getting so attached to the digital world that we now look for small-to-small information online.
       
                                                                                                                                   
      "Ignoring Online Marketing is like opening a business but not telling  anyone" 
                                                                                                         -Anonymous           

 

In Today’s era, as consumers are more focused digitally, therefore it is important that we target the consumers based on their convenience.